聪明的品牌控制消费者的感性体验,愚蠢的品牌死盯消费者的理性思维。Q:这条语录背后有什么含义?A:原来我们在服务一个电器品牌的时候,客户一来就跟我们谈他的产品,把产品的理性诉求讲了很多,说这个产品哪方面是世界第一,怎么与众不同。但我发现,消费者在选择商品的时 Smart brands control the emotional experience of consumers, stupid brands dead-stare consumer rational thinking. Q: What is the meaning behind the quotation? A: When we were serving an electric appliance brand, the customer told us about his product and spoke a lot about the rational appeal of the product. He said that this product is the world’s first First, how different. But I found that when consumers choose the product