论文部分内容阅读
从卖方市场转入买方市场之后,一个商业企业要在商海中搏击风浪,一往直前,就必须有正确的战略思想和经营策略、方针。石路国际商城自成立起,就确立了“实施名牌战略,争创名牌商店”的战略方针,坚持“一切使顾客称心,一切让顾客满意”的服务宗旨,前二年开展了“放心工程”,从今年起又开展了“满意工程”,在商品、服务、环境、价格等方面,使消费者感到满意;在业务交往中,使客户感到满意,从而取得了显著成效。 1.满足消费,组织群众欢迎的商品。一个名牌商店,首先要有受顾客欢迎的商品。石路国际商城从满意城乡各层次消费者需求出发,形成“门类齐
From the seller’s market into the buyer’s market, a commercial enterprise to fight the storm in the commercial sea, go straight forward, we must have the correct strategic thinking and business strategies and guidelines. Since its founding, Shilu International Mall has established its strategic guideline of “implementing famous brand strategy and striving for brand-name stores”, adhering to the service tenet of “making every customer feel satisfied and satisfying all customers”. The “Reliable Project” We started the “Satisfactory Project” from this year to make consumers feel satisfied with our products, services, environment and prices. We are satisfied with our customers in business dealings and have achieved remarkable results. 1. To meet the consumer, organize the masses welcomed the goods. A brand-name store, first of all have to be welcomed by customers of goods. Stone Road International Mall satisfaction from all levels of urban and rural consumer demand starting to form a "door Qi