第一败:经验主义,不创新就是死路一条一些企业或个人成功了,总是喜欢拿过去的思路经营新的品种,殊不知任何新品都有差异性,他们的消费对象、产品的核心卖点及表现力是不同的,经验主义很容易使产品走弯路,甚至营销失败。作为企业的最高层,老总也要下市场,了解最新的动态,与时俱进,才能懂得创新。作为老产品,包装也要常更新,但要沿袭原有的核心记忆点与要素,才能使市场趋于稳 First defeat: Empiricism, failure to innovate is a dead end. Some companies or individuals have succeeded. They always like to use the old ideas to run new varieties. They don’t know that any new products are different, and they are the core selling points and performance of consumer products and products. Force is different, and empiricism can easily make products detours or even marketing failure. As the highest level of the company, the CEOs also have to go down the market to understand the latest developments and keep up with the times in order to understand innovation. As an old product, the packaging must be updated frequently, but it is necessary to follow the original core memory points and elements in order to stabilize the market.