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今天的管理者面对着太多不实的蛊惑。我们希望有人能够通过把一个宽广范围内的各种管理思想如实地表述出来,并且试着评价它们真实价值的做法,能够矫正这种局面。在尼尔·格拉斯的《管理是什么》一书中,作者审视了管理中10个关键领域的主要思想,并试图就他们对管理者的用途提供尽可能客观的评述。从管理混沌到对组织设计的再思考,从引导变革到重塑营销,从激励创新精神到绩效评测方式的彻底变革,从
Today’s managers face too many false disorientations. We hope that someone can rectify this situation by faithfully representing a wide range of management ideas and trying to evaluate their true values. In Neil Glass’s What Is Management, the author examines the key ideas in 10 key areas of management and tries to provide as much objective commentary on their use of managers. From managing chaos to rethinking organizational design, from guiding change to reshaping marketing, from inspiring innovative spirits to radical changes in performance measurement methods, from