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eServer 这一里程碑式产品的发布,可以说是 IBM 2000年的挥墨之笔,同时也为过去的一年划上了一个完美的句号。新的一年 eServer 将采取哪些不同的市场策略?IBM 大中华区企业系统部 i 系列及互联网服务器部总经理叶成辉将今年定为 eServer i 系列的 e 方案年;IBM 亚太区互联网服务器部销售副总裁 Albert JBunshaft 先生则将 eServer P 系列的目标市场定位在传统企业和新兴市场两个领域。巧合的是两个人都承认在去年的业绩中,中小企业的成长是关键因素,又不约而同地将今年的销售目标定位于此。i 系列:e 方案年据叶成辉先生介绍,IBM 在2000年将 AS/400(eServeri 系列)定义为“应用年”主要目标定位为低端市场,并主要针对制造业、保险、证券、流通零售、中小企业等非金融行业来主推各种应用,包括 Domino 应用,数据仓库应用、ERP
The release of eServer, a landmark product, is a glorification of IBM in 2000 and a perfect ending for the past year. New Year eServer will take what different marketing strategy? Greater China IBM Enterprise Systems Division i series and general manager of the Internet server Ye Chenghui this year as the eServer i series e program year; IBM Asia Pacific Internet Server Sales Vice President Mr. Albert JBunshaft positions the eServer P-series as a target market in both traditional businesses and emerging markets. Coincidentally, both men acknowledged that in the performance of last year, the growth of small and medium-sized enterprises was the key factor, and they all decided to target this year’s sales target. According to Mr. Ye Chenghui, IBM defined the AS / 400 (eServeri series) as the “Year of Application” in 2000 as the low-end market with the major targets of manufacturing, insurance, securities, retail and retail, SMEs and other non-financial industries to promote a variety of applications, including Domino applications, data warehouse applications, ERP