随着旅游业的磅礴发展,旅游需求也不断发生变化,逐渐走向文化旅游为主。而一个国家或地区文化的多元化是决定旅游吸引力的主要方面。中国文化以其独特的东方文化特性,吸引着四方游客。中国戏曲作为中国文化不可或缺的一部分,包涵了许多优秀的中国传统文化。所以在中国自身旅游文化品牌的创建中,戏曲文化的创建和发展尤为重要。京剧作为中国戏曲的代表,充分体现了中国戏曲文化的精髓,在对京剧的研究中,我们能从其中探寻到戏曲文化在旅游文化创建中的作用。 With the magnificent development of tourism, the demand for tourism is also constantly changing and gradually moving towards cultural tourism. The diversity of cultures in a country or region is the main factor that determines the attractiveness of tourism. Chinese culture, with its unique oriental and cultural characteristics, attracts tourists from all over the world. Chinese opera as an integral part of Chinese culture, including many excellent Chinese traditional culture. Therefore, in the creation of China’s own tourism culture brand, the establishment and development of opera culture is particularly important. As a representative of Chinese opera, Peking Opera fully embodies the essence of Chinese opera culture. In the study of Peking Opera, we can find the role of opera culture in the creation of tourism culture.