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多元集成式“三合一”广告人才培养模式的实践包括“一专三元”因材施教的广告人才培养计划的制订、围绕专业课程进行的各项教学改革和“1+1+1”的广告学专业毕业设计模式的探索与创新。实践证明,我们的努力是卓有成效的。我们在教学研究、毕业设计模式、专业建设和课程改革等方面取得了一系列的成绩,培养的学生广受用人单位欢迎,在各类学习竞赛、课外实践活动和广告大赛中取得优异成绩。
The practice of multi-integrated “three-in-one” advertising talent training mode includes the formulation of advertising talents training programs based on aptitude for students, various teaching reforms around professional courses, and “1 + 1 + 1 ”advertising professional graduation design mode of exploration and innovation. Practice has proved that our efforts have been fruitful. We have made a series of achievements in teaching research, graduation design mode, professional construction and curriculum reform. The students are widely welcomed by employers and have achieved outstanding results in various learning competitions, extracurricular practical activities and advertising competitions.