论文部分内容阅读
年鉴在我国蓬勃发展的同时,也面临着诸多瓶颈问题。与年鉴有较多相似之处的皮书是目前出版界影响逐渐增大的较为新型的出版形式,其许多成功经验可资年鉴工作借鉴。主要包括顶层设计、规划全面长远的年鉴工作;突出特色,打造服务现实的年鉴内容;整合资源,实现影响到位的年鉴宣传;规范创新,打造全面完善的年鉴品牌。年鉴应结合自身的品种定位,发挥优势,规避劣势,顶层设计、全面规划,脚踏实地、分步实施,走出一条具有我国年鉴特色的发展之路。
While our yearbook is booming, we also face many bottlenecks. The book that has more similarities with the Yearbook is a relatively new type of publication that has gradually become more influential in the publishing world. Many of its successes can be drawn from the Yearbook work. Mainly include the top-level design, planning a comprehensive long-term Yearbook; highlighting the characteristics, to create services reality yearbook content; integration of resources, to achieve the impact of annual yearbook publicity; standardize innovation and create a comprehensive and comprehensive Yearbook brand. Yearbook should be combined with its own variety positioning, give full play to advantages, avoid disadvantages, top-level design, comprehensive planning, down-to-earth, step by step, out of a Yearbook with our own characteristics of the development.