建于1750年的北大街是烟台最古老的街,在历史上有着“烟台街”的古称,名满天下的瑞蚨祥、生生堂、鸿记栈、泰生东都聚集在此,可谓烟台最古老的CBD。然而即使是在这商铺云集、曾作为城市商业中心的北大街上,仍有一栋中西合璧的楼宇让人无法忽略,那就是位于芝罘区北大街中段路南(现口腔医院对面)的协增昌绸缎庄。1930年前后,由富商王氏家族为主体的“协”字号股东投资建造增昌绸缎庄。这是一栋中西合璧式商业建筑, Built in 1750, North Street is the oldest street in Yantai, and has the ancient name of “Yantai Street” in history. The world famous Ruixiang, Shengshengtang, Hongjiatang and Thai-East are gathered here. Yantai’s oldest CBD. However, there is still a Chinese-Western mixed-use building on North Avenue, a city commercial center, which people can not ignore even in the glitzy neighborhoods of this commercial building. That is to say, Zhan Zengchang is located in the south section of the middle section of North Street in Zhifu District (opposite to the current stomatological hospital) Silk satin. Around 1930, by the wealthy businessman Wang family as the main “Association ” size shareholder investment Zengchang silk satin. This is a Chinese-Western mixed commercial buildings,