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客户关系管理是电力企业改革过程中要把握的重要管理手段,是企业保持竞争优势的重要措施。加强客户关系管理要从提高服务质量、提供差异化服务、提供有偿服务和利用信息化手段等四个方面考虑。
Customer relationship management is an important management tool to be grasped in the process of power enterprises reform and an important measure for enterprises to maintain their competitive advantages. To strengthen customer relationship management from improving service quality, providing differentiated services, providing paid services and using information technology means four aspects.