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报刊上,“名牌”成了热门话题。 有说振兴经济就要振兴名牌的;有说振兴名牌就能激发爱国主义的;有说要保护名牌的;有说名牌就是市场的;也有说要警惕合资吞噬中国名牌的……。 议论蜂起,不是坏事。它至少表明,经济发展到今天,人们已不再满足于中国生产了什么或能生产什么,而且关心中国的产品有多少是真正的名牌,足以自立于世界产品之林而略无愧色。这标志着中国人名牌意识的觉醒。 不能说中国人过去毫无名牌意识。“酒好不怕巷子深”就可以说是名牌意识初始阶段的一种表述。然而,在信息闭塞、交通不便、市场分割、生产规模狭小的时代,这种初始的名牌意识与当代名牌意识不可同日而语。
Newspaper, “brand name” has become a hot topic. Some say that the revitalization of the economy will revitalize the brand name; that the revitalization of the famous brand can inspire patriotism; there are said to protect the brand name; there is brand name is the market; also said to be vigilant joint venture to swallow Chinese famous brand ... .... Discussing beeing is not a bad thing. At least it shows that people are no longer satisfied with what China produces or can produce, and how much China’s products are truly brand-name are enough to be independent of the world’s products. This marks the awakening of Chinese brand awareness. Can not say that Chinese people in the past there is no brand awareness. “Wine is not afraid of alley deep” can be said that the initial stage of brand awareness of a statement. However, in the era of information blockage, traffic inconvenience, market segmentation and small scale of production, this initial brand awareness is not in the same context as contemporary brand awareness.