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2015年1~2月以省级卫视为代表的栏目市场竞争相当激烈,浙江卫视《奔跑吧兄弟》华丽收官,湖南卫视《我是歌手第三季》强势回归,传统老牌综艺《非诚勿扰》、《快乐大本营》、《天天向上》持续发力,《奇妙的朋友》、《一路上有你》……多个新上档栏目表现抢眼。一、竞争格局来看1.强势卫视在各主要城市优势显著各主要城市前10栏目除北京地区以外基本被湖南、江苏、浙江三家强势卫视包揽,且湖南卫视稍稍领先,浙江、江苏处于白热化的竞争状态,如图1。2.区域性观众收视特征明显观众的收视喜好具有较强的区域性。以北京市场和广州市场为例,
From January to February 2015, the competition in the sector represented by provincial-level satellite TV was fierce. Zhejiang TV’s “Running Brother” gorgeous ending. Hunan Satellite TV “I am the third quarter of singer” came back strong. The traditional old variety “You Are the One” “Happy Camp”, “Every day up” sustained force, “wonderful friend”, “along the way you have” ... ... a number of new files on the performance of eye-catching sections. First, the competitive landscape 1. Strong satellite in all major cities significant advantages Top 10 major cities in major cities in addition to Beijing outside the area was basically three Hunan, Jiangsu, Zhejiang and three strong TV sweeps, and slightly ahead of Hunan Satellite TV, Zhejiang, Jiangsu in a white-hot Competitive status, as shown in Figure 1.2. Regional audience ratings obvious audience ratings preferences have a strong regional. Take Beijing market and Guangzhou market as an example,