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山东,作为中国的一个旅游大省,有着非常丰厚的旅游资源,著名的有如曲阜的孔子故里、被列为世界文化遗产的泰山、以泉水而闻名遐迩的泉城济南、以及优美的海滨城市青岛、威海、烟台等。这些独特的自然与人文旅游景观优势,都为山东的旅游事业发展提供了一个良好的基础条件,从而使得山东旅游事业以较快的速度发展。然而,在新的形势下,山东的旅游管理层和旅游行业并不仅仅为此而满足,而是在旅游思维、旅游观念上不断寻找出新突破口,更新旅游观念,制定出新的旅游机制,从更深更新的层次发展和开拓山东大旅游文化环境,无论是在旅游量化还是旅游收入占国民经济比重方面,都跻身到了中国旅游事业的前列。观念的突破与更新近几年,山东旅游事业迅速发展,整个旅游收入占了国民生产总值的3.47%,年接待海内外游客达到六千万人次,连续几年都在以10%左右的速度增长。这里的关键一点,就是山东省的旅游管理层能够不满足现状,大胆地站上一个更高的台阶,用旅游新思维、新观念来指导和运作整个旅游行业进程。山东省旅游局副局长陈向群先生在分析这一现象时说,几年前,我们曾费了不少脑筋,为了使山东的旅游业冲上去,认真分析过山东旅游的现状。譬如像北京、西安是在大力开展首都古都旅游、上海是现代都市旅游、广西是自然风光旅游、云南则是民族风情旅游,而
As a big tourism province in China, Shandong enjoys a very rich tourism resource. Famous places like Confucius’s hometown in Qufu, Tarzan World Heritage Site, Quancheng Jinan, famous for spring water, and the beautiful coastal city of Qingdao, Weihai, Yantai and so on. These unique natural and cultural tourism landscape advantages, all for the development of tourism in Shandong provides a good foundation for tourism in Shandong so that a faster pace of development. However, under the new situation, Shandong’s tourism management and tourism industries are not only satisfied with this but are constantly looking for new breakthroughs in tourism thinking and tourism concepts, updating tourism concepts and formulating new tourism mechanisms, From a deeper level of development and development of new tourism development in Shandong cultural environment, whether in tourism or tourism revenue accounted for the proportion of the national economy, are among the forefront of China’s tourism. In recent years, the rapid development of tourism in Shandong Province, the entire tourism revenue accounted for 3.47% of the GNP, the annual reception of 60 million tourists at home and abroad, for several years at a speed of about 10% increase. The key point here is that the tourism management in Shandong Province can not meet the status quo and boldly stand on a higher level and use the new thinking and new ideas of tourism to guide and operate the entire tourism industry. When analyzing this phenomenon, Mr. Chen Xiangqun, deputy director of Shandong Provincial Tourism Bureau, said that a few years ago we spent a lot of brains. In order to rush Shandong’s tourism industry to a serious analysis of the status quo of tourism in Shandong. For example, like Beijing, Xi’an is vigorously carrying out tourism in the ancient capital of the capital, Shanghai is a modern urban tourism, Guangxi is a natural scenery tourism, Yunnan is a national style tourism, and