舆情是舆论情况的简称,作为人类社会的一种特有现象,舆论是人们对事物的价值判断的表达。当代社会,信息渠道畅通,信息发布、回馈、汇集的便利为舆情的衍生、发展、扩展以及汇集提供了前所未有的便利。本文通过分析信息社会中舆情的内涵及特点、舆情与信息的联系等,希望可以更深层次挖掘出信息社会中舆情的新特点,并对信息与舆情的耦合联系作出分析。 Public opinion is short for public opinion. As a peculiar phenomenon of human society, public opinion is the expression of people’s value judgment of things. In contemporary society, the convenience of information channels, information release, feedback and collection brings unprecedented convenience to the derivation, development, expansion and collection of public opinion. By analyzing the connotation and characteristics of public opinion in the information society and the connection between public opinion and information, this paper hopes to dig deeper new features of public opinion in the information society and analyze the coupling between information and public opinion.