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随着互联网技术的发展以及信息传播的数字化和网络化,网络上文字、声音和视频的获取非常容易,而传统广播由于频率资源和发射功率的限制,已无法继续满足听众的需求,于是以网络为传播平台提供音频和视频服务的网络广播应运而生。作为传统广播和互联网融合的产物,网络广播具有许多特有优势。
With the development of Internet technology and the digitization and networking of information transmission, access to text, audio and video on the Internet is very easy. However, due to limitations of frequency resources and transmission power, traditional broadcasting can no longer meet the needs of the audience. Therefore, Webcasts that provide audio and video services to distribution platforms have emerged. As a result of the convergence of traditional broadcasting and the Internet, webcasting has many unique advantages.