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由于受到历史因素的局限,我国传媒企业的绩效评价机制过于复杂,并且没有足够的理论支持。就此,笔者从传播学、管理学的角度出发,对传媒企业绩效评价机制进行分析与研究,从而探讨如何建立适合我国国情需要,更加科学、合理的评价机制,促进我国传媒企业的创新发展。
Due to the limitations of historical factors, the performance evaluation mechanism of media enterprises in our country is too complicated, and there is not enough theoretical support. In this connection, from the perspective of communication and management, the author analyzes and studies the performance evaluation mechanism of media enterprises, and explores how to establish a more scientific and reasonable evaluation mechanism that suits China’s national conditions and promote the innovation and development of media enterprises in China.