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2001年对于互联网世界是个刻骨铭心的时刻,在经历了上个世纪的狂热盛宴后,互联网似乎在瞬间坠入了冰冷的深渊。随着先驱们倒下的此起彼伏,留在幸存者们脸上的除了凝固的笑容,大多是迷茫。不久前,美国美林证券发表了一份研究报告,对2001年中国网络广告收入的预测从1.2亿美元调低到8000万美元。而Double Click公司相对更为悲观,认为则只有4000万美元。一时间,阴云似乎重重笼罩了网络广告。网络广告的严冬真的到来了吗? 随着近来网络广告严峻形势的出现,网络广告界从最初的一片喧嚣走向冷静和理性,一些专家和业内人士分别从广告模式,广告方
2001 was an unforgettable moment for the Internet world. After experiencing the fanatics of the last century, the Internet seems to have fallen into a cold abyss in an instant. As the pioneers fell one after another, in addition to the frozen face of the survivors are mostly confused smile. Not long ago, Merrill Lynch issued a research report on China’s online advertising revenue forecast in 2001 from 120 million U.S. dollars down to 80 million U.S. dollars. The Double Click company is relatively more pessimistic, that only 40 million US dollars. Over time, dark clouds seem overwhelmed by the Internet advertising. With the advent of the grim situation of online advertising in the recent past, the online advertising community has been calm and rational from the initial hustle and bustle. Some experts and professionals from the advertisement mode, the advertisement side