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这几年出版界不少好书销路不广,主要由于这些好书没有得到宣传推广,广大读者根本不知道。怎么使好书得到充分的介绍,应该是一个亟待认真研究的问题。曾记得在旧社会,新书业推销好书是很不容易的事,它们的发行渠道也很有限,但是当年那些出版机构很注意新书的宣传。新书出版后不但在报上刊登广告,而且在自己书店出版的刊物上作介绍,在有关的书上登广告,还千方百计组织书评,进行宣传。
In recent years, quite a few good books have not been widely distributed in the publishing industry, mainly due to the fact that these good books have not been promoted. The majority of readers simply do not know it. How to make a good book get a full introduction should be a problem to be seriously studied. I remember that in the old society, it was not easy for the new book industry to sell good books. Their distribution channels were limited. However, those publishing agencies paid great attention to the publicity of the new book. After the publication of the new book not only in the newspaper advertising, but also in their own publications published in the bookstore, advertised in the book, but also do everything possible to organize book reviews, publicity.