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伴随着市场渠道多元化和消费方式个性化的演变,企业之间的跨界、融合、转型、合作也在推动新规则的确立,这就意味着新格局的演变、新生态的形成和新机会的到来。置身于现在这个快速发展的时代,我们往往会忽略身边许多人和事的变化。而当这些变化由道听途说突然真实呈现在面前时,难免会让人有些措手不及。如今零售业就遇到了前所未有的挑战,那就是需要重新构建商业规则。商业的本质在于交换,交换就要按照一定规则进行。规则是各个方面职能分工与利益分配的综合反映。规则具有普遍约束性,是群体所有成员必须共同遵守的行
Along with the diversification of market channels and the evolution of individual consumption patterns, cross-border, integration, transformation and cooperation among enterprises also promote the establishment of new rules, which means the new pattern of evolution, the formation of new ecology and new opportunities ’s arrival In this fast-moving era nowadays, we often neglect the changes of many people and things around us. When these changes suddenly appear in front of the hearsay, they will inevitably be caught off guard. Today’s retail industry is facing an unprecedented challenge, which is the need to rebuild business rules. The essence of business is exchange, exchange must follow certain rules. The rules are a comprehensive reflection of the division of functions and the distribution of benefits in all aspects. Rules are universally binding and must be observed by all members of a community