昌荣传播,中国本土广告领域的传播旗舰,被誉为中国广告行业的“黄埔军校”。自1995年成立以来,昌荣陆续培养出一大批国内广告行业的中坚力量,在以人员流动性较大著称的广告行业,公司多年来保持着非常低的员工流动率。“能够加入昌荣”是许多人感到自豪的事,“在昌荣工作过”则成为许多广告人职业生涯的重要背书。究竟昌荣文化有何等魅力?作为一家有着近20年发展历程的中国广告企业,昌荣如何在文化建设上不断完善,自成一派,形成独有的文化软实力?我们将独家解读昌荣文化密码。 Chang Rong dissemination, the propagation of Chinese local advertising flagship, known as China’s advertising industry’s “Whampoa Military Academy.” Since its establishment in 1995, Changrong has gradually cultivated a large number of backbone enterprises in the domestic advertising industry. In the advertising industry which is well known for its personnel mobility, the company has maintained a very low employee turnover rate over the years. “Being able to join Changrong” is something that many people are proud of. “Having worked at Changrong” is an important endorsement of many advertisers’ careers. After all, what kind of charisma Changrong culture? As a nearly 20-year history of Chinese advertising company, Changrong how to continue to improve cultural construction, as a separate faction to form a unique cultural soft power? We will be the exclusive interpretation of Changrong culture password.