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提起吉林省广告业,尤其长春市广告业,总是有让广告人道不完的遗憾,诉不尽的烦恼。截至2000年年底、吉林省约有广告公司1600家,全年广告经营额仅仅为5.2亿元,不及2000年全国广告经营额712.66亿元的1%。更令人遗憾的是,在2000年奥美广告,上海灵狮广告、广东省广告公司等数家知名广告公司的年度经营额都超过了吉林省,超过了这个在全国以汽车、化工、钢铁、制药、石油、农副产品加工等产业闻名的省份。这不能不说是个天大的遗憾与悲哀,也是吉林省广告业难言的尴尬。在激烈的市场竞争中,由于吉林省广告业的弱小,包括广告策划、创意、
Mention the advertising industry in Jilin Province, especially in Changchun City advertising industry, there is always endless advertising endless humanitarian regret, v. Endless troubles. As of the end of 2000, there were about 1,600 advertising agencies in Jilin Province, with annual advertising revenues of only 520 million yuan, less than 1% of the national advertising revenue in 2000 of 71.266 billion yuan. What is even more regrettable is that in 2000, Ogilvy & Mather Advertising, Shanghai Greyhound Advertising, Guangdong Advertising Company and several other well-known advertising companies surpassed the annual sales volume of Jilin Province in this year, surpassing that of the automobile, chemical, steel , Pharmaceutical, petroleum, agricultural and sideline products processing industry famous province. This can not but say that it is a big regret and sorrow, but also the awkward of the advertising industry in Jilin Province. In the fierce market competition, due to the weak advertising industry in Jilin Province, including advertising planning, creativity,