零售商是农资销售的最后一环,也是最重要的环节,农民和产品销量都主要掌握在零售商手上,“卖谁的产品”和“卖多少”是由零售商说了算的,因此,零售商主动权较大,得到生产厂家和上游经销商前所未有的重视,但同样也面临着较大的困难与挑战,面临着诸多的困惑和疑虑。对于零售商来说,产品的选择和推广主次很关键,有句行话说的非常好:选到好产品、选对厂家、站对队伍,你就能活下去,还能越活越好! Retailers are the last and the most important link in the sales of agricultural materials. The sales volume of peasants and products mainly rests with the retailers. The retailers’ “who sell their products” and “how much” Therefore, retailers have greater initiative and get unprecedented attention from manufacturers and upstream distributors, but they also face great difficulties and challenges and face many puzzles and doubts. For retailers, product selection and promotion of the primary and secondary key, there is a saying goes: Very good selection of products, the election of manufacturers, stand on the team, you can survive, but also the better!