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《西德侨报》(1972-2004),是德国20世纪后半叶的华文刊物先驱,其内容充分反映了这一时期在德华侨的生活和文化特点。本文以20世纪70-80年代的《西德侨报》为研究对象,通过对其刊物类别、受众定位、办报宗旨、刊载内容等方面的细致考察和对比研究,进一步总结该刊的媒体特征,尤其强调其服务于华人社会的宗旨以及沟通中欧思想文化交流的跨文化特质。
The “West Germany Qiao Bao” (1972-2004) was the forerunner of a Chinese-language publication in Germany in the second half of the 20th century. Its content fully reflected the life and cultural characteristics of overseas Chinese in Germany during this period. Based on the study of “Western Germany Daily” from 1970s to 1980s, this paper further summarizes the media features of the journal by carefully examining and comparing the types of publications, audience positioning, purpose of publication and publication, etc. , Emphasizing in particular its purpose of serving the Chinese community and the cross-cultural traits of communicating the ideological and cultural exchanges between China and the EU.