市场是企业的生存空间。如果不注意对市场进行研究、调查和分析,企业就有面临生存危机的可能。然而,就当前来看,许多企业关注的往往是显性市场,对潜在市场则注意不够,这是企业经营中的一大缺陷。 所谓潜在市场,就是几乎没有供应,然而又存在着潜在的有较大有效需求的市场。其特点主要有:第一,隐蔽性,即不容易被发现,更不易把握;第二,动态性,也就是说,潜在市场是随着社会生产的发展、人 The market is the living space of the company. If you do not pay attention to the research, investigation and analysis of the market, companies may face the survival crisis. However, as far as the current situation is concerned, many companies tend to focus on dominant markets and pay less attention to potential markets. This is a major flaw in the company’s operations. The so-called potential market is that there is almost no supply, but there are potential markets that have more effective demand. Its characteristics are mainly: First, concealment, that is not easy to find, more difficult to grasp; Second, dynamic, that is, potential market is with the development of social production, people