西安不仅是一座历史文化名城,更是一座现代科技名城,西安建设“国际化大都市”首先需要整合这独一无二的文化资源,并在此基础上,响应市政府塑造“世界千年古都,华夏精神故乡”为主题文化的都市品牌定位,并探寻科学、有效的都市品牌整合营销策略,为西安都市品牌发展提供有益的支援。 Xi’an is not only a famous historical and cultural city, but also a famous city of modern science and technology. Xi’an City needs to integrate this unique cultural resource first, and on this basis, respond to the municipal government’s efforts to create a “Millennium Millennium City, Huaxia Spirit Hometown ”as the theme of cultural city brand positioning, and explore scientific and effective integration of urban brand marketing strategy for the development of Xi’an city brand to provide useful support.