在产品同质化和资讯冗余的时代,用户对有质量的内容的渴求越发强烈。作为互联网媒体,就更需要用心的经营内容。网易通过多年踏实践行,更加坚信了内容对于媒体的重要性。同时通过对内容营销的核心三要素“内容、用户、通路”的用心耕耘和前瞻布局,打造自身独特优势。我们发现,用户想听的已不拘于内容本身,而是一个媒体通过信息所表达的立场。因此,内 In the era of product homogeneity and information redundancy, users thirst for quality content more strongly. As the Internet media, even more intentions of the business content. NetEase through years of practice, even more convinced that the importance of the media for the media. At the same time, through the core elements of content marketing “content, users, access ” of hard-working and forward-looking layout, to create its own unique advantages. We found that users want to hear has been free from the content itself, but a media position by the information expressed. So, inside