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人们通常将纸质媒体的阅读者叫作读者,而将新媒体的使用者叫作用户。读者和用户是有内在联系的,它们都是媒体(纸质报刊和移动互联都是媒体)的阅读者或使用者,在特定的历史时期或特定的场合,两者的角色是可以互换的。但是,读者和用户是有区别的。一是身份清晰度不同。纸质媒体的读者是些什么人,他们对哪些内容感兴趣,对哪些内容不感兴趣,他们读了以后有什么样的感受,等等,媒体人若不通过专门的问卷调查或者座谈了解,是不容易弄清楚
People usually refer to readers of paper media as readers and users of new media as users. Readers and users are intrinsically linked, and they are both readers and users of the media (paper newspapers and mobile Internet are both media), and the roles of both are interchangeable in a given historical period or on a specific occasion . However, readers and users are different. First, different identity clarity. Who are the readers of paper media, what they are interested in, what they are not interested in, what they feel after reading it, and so on. If the media people do not know through specific questionnaires or discussions, Not easy to figure out