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一、东西方文化在中国企业形象建立上的冲突1、产生冲突的原因由于 CIS 的精神来源于欧美,引进亚洲后,尤其是具有几千年传统的中国社会后,确实有些“水土不服”,特别是西方审美在吉祥符号设计中,触及到中国人几千年文化的禁忌,因为东西方美学的不同,价值观的不同,理念不一致而产生冲突,这种冲突与中国第一代企业家之间显得尤为突出。
First, the conflict between the establishment of the East-West culture in China's corporate image 1, the reasons for the conflict Because of the CIS spirit comes from Europe and the United States, after the introduction of Asia, especially with thousands of years of traditional Chinese society, indeed some “acclimatized” Especially in the design of auspicious symbols, Western aesthetic touches on the taboo of Chinese culture for thousands of years because of the differences between East and West aesthetics, different values and inconsistent concepts. This kind of conflict conflicts with the first-generation Chinese entrepreneurs It is particularly prominent.