21世纪是一个碎片化时代,在这个时代更需要一些剧情简短但内容丰富的微型电影,微电影广告使得微传播时代步入了一个全新的阶段,成为广告营销方式中十分有效的途径,同时也丰富了人们的闲暇生活。当然,刚刚起步的微电影广告仍然存在许多不足之处,创作者要与时俱进,通过不断的实践对微电影广告进行改进和完善。 The 21st century is a fragmented era, in this era more need for some short but rich content of the mini-movie, micro-film advertising makes the micro-propagation era has entered a new phase, advertising marketing has become a very effective way, but also Enrich people’s leisure life. Of course, there are still many shortcomings in the initial micro-movie ads. The creators should keep pace with the times and improve and perfect the micro-movie ads through continuous practice.