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信息时代,网站在信息传播速度、广度,以及获取途径上远超纸媒。色彩是网页中重要视觉元素,成为现代新闻思想性与创造力、艺术性与装饰性、趣味化与风格化方面推陈出新的重要突破口。一、色彩组合与受众阅读需求网页具有丰富的视听元素,包括标题、背景、图像、文本链接、动态影像等。设计者通过色彩设计将各种元素有效规划,促进信息审美的沟通与分享。其中,主次颜色组合不限于几个配色指南和模板,重在如何合理实现配色与文本方案之间的转换。
In the information age, websites spread far beyond print media in terms of speed, breadth and access to information. Color is an important visual element in the webpage, and has become an important breakthrough in the field of ideology and creativity of modern news, artistry and decoration, fun and stylization. First, the color combination and the audience reading needs Web page has a wealth of audio-visual elements, including the title, background, images, text links, dynamic images. Designers through the color design of various elements of effective planning and promote the communication and sharing of information aesthetic. Among them, the primary and secondary color combinations are not limited to a few color guide and template, focusing on how to reasonably achieve the conversion between color and text scheme.