本文主要从乳品的包装风格与所针对的具体人群,从现代化的心理感受出发。这对大多数有较强健康意识的消费者具有激励作用。在当今发展的社会,具有现代风格的包装设计让人有一种新鲜的感受,使之与现代高速运转的社会和谐统一,也体现了商品的潮流性;牛奶包装设计的前提条件就是产品正好满足了目标人群的需求,就会被消费者接受。良好的包装设计,不仅为企业树立品牌形象。 This article mainly from dairy packaging style and the specific target group, starting from the modern psychological experience. This is an incentive for most consumers who are more health conscious. In today’s developing society, packaging design with modern style gives people a fresh feeling of harmony with modern high-speed society as well as the trend of goods. The precondition of milk packaging design is that the product just meets the needs The needs of the target population, consumers will be accepted. Good packaging design, not only for the establishment of brand image.