在传统社会的两性二元体系中,女性一直处于从属和依附地位。“男主外女主内”、“男尊女卑”是其主导的社会价值观。人类文明发展到今天,女性的社会地位已经有了大幅度的提高,女性话语空间也得到空前扩大。女性作为占据人类社会一半天地的群体在现代传媒中的生存状况究竟如何,我们将通过对我国电视媒体中现有的女性节目进行分析来窥探一二。一、普遍的边缘化现状今天的大众传媒已经十分清楚:女性是媒介产品的主要消费者。因此近几年我们可以看见以女性为主要收视群体的电视节目层出不穷。遍观从中央到地方电视台的这些女性节目,我们大概可以把它们分成以下几个大类:第一种是纯综艺娱乐类女性节目。如近来颇为火爆的星空卫视的《美人关》、湖南经视的《绝对男人》等。此类节目数量较多,以 In the dualistic duality system of traditional society, women have always been in a subordinate and dependent position. “Lord of the main women outside the main ”, “male superior female inferior ” is its dominant social values. Today, the development of human civilization has greatly increased the social status of women, and women’s discourse space has also enjoyed an unprecedented expansion. What exactly is the status of women as a group occupying half the world of humankind in modern media? We will spy on one or two by analyzing the existing female programs in our television media. I. Common Marginalization Today’s mass media is already well aware that women are major consumers of media products. Therefore, in recent years we can see an endless stream of TV shows featuring women as the main viewing group. Looking at these women’s shows from the central to the local television stations, we can probably break them down into the following categories: The first is a women’s show of pure variety entertainment. Such as the recent popular Star TV’s “Beauty”, Hunan by the “absolute man” and so on. The number of such programs to