历史发展到今天，企业管理已经 由经验管理、科学管理发展到 文化管理。在市场经济条件下，企业竞争在更大程度上表现为企业文化市场的竞争，企业文化已日益成为体现企业竞争优势、增强企业凝聚力的内在要求。为此，本文试就如何加强企业文化建设谈一些粗略的看法。 一、文化和 History to today, business management has been experienced management, scientific management development to cultural management. Under the conditions of market economy, the competition of enterprises is manifested in the competition of the corporate culture market to a greater extent. The corporate culture has increasingly become the inherent requirement of reflecting the competitive advantages of enterprises and enhancing the cohesion of enterprises. To this end, this article tries to talk about how to strengthen the building of enterprise culture to talk about some rough ideas. First, culture and