论文部分内容阅读
2013年,网络视频行业在大数据、移动化趋势导向下,整个行业正从“粗放型”资源式竞争向“精耕细作”的整合型竞争过渡。如何在新机会到来时博得头筹,各视频媒体整合自身优势以迎接精准广告营销盛世的到来。2013年,风行网推出八大影视产品,内容囊括2013年电影、电视剧、综艺、体育、原创类节目,此外,风行网还将与东方卫视、浙江卫视、江苏卫视、湖南卫视等十余家卫视频道再度联手,全程为观众呈现《梦立方》、《声动亚洲》、《中国梦想秀》、《非诚勿扰》、《天天向上》等20多档国内最具热气的综艺节目,力求在追求满足用户极致收看体验的同时,也将为商家提供绝佳的广告营销神器。
In 2013, under the guidance of big data and mobile trends in the online video industry, the entire industry is making a transition from the “extensive” resource competition to the “intensive” competition. How to win new opportunities when the arrival of the video media integration of their own advantages to meet the advent of sophisticated advertising marketing prosperity. In 2013, the popular network launched eight major video products, covering 2013 films, TV series, variety, sports, original programs, in addition, the popular network will also be with the East TV, Zhejiang Satellite TV, Jiangsu Satellite TV, Hunan Satellite TV more than a dozen TV channels Once again join hands to present the audience with the most comprehensive entertainment programs such as “Dream Cube”, “Sound Acoustic Asia”, “China Dream Show”, “You Are the One” and “Everyday Up” and so on. Watch the experience at the same time, will also provide businesses with excellent advertising marketing artifact.