定位战略是基于消费者、产品和竞争者三者之间的权衡做出的一种战略选择,而其中对于消费者心智结构的研究是最为重要的一部分,手段一目的理论能更好地研究消费者的关注点,据此做出饭店产品的消费者决策图,找出影响消费者的潜在因素以及消费者真正关注的因素,完成饭店定位的构建。 Positioning strategy is based on the trade-off between consumers, products and competitors to make a strategic choice, of which the study of consumer psychology structure is the most important part, the purpose of a theory can better study the consumption According to this, make the consumer decision-making map of hotel products, identify the potential factors affecting consumers and the factors that consumers are really concerned about, so as to complete the construction of hotel positioning.