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转企后,出版社成为了市场主体。作为一个组织,出版社需要有明确的发展战略,并根据战略实施需要,对组织能力进行配套调整。当前,战略方向缺失、组织能力薄弱、高管理念存在瓶颈等是阻碍出版企业持续发展的主要问题,因此,在激烈的市场竞争中,出版社必须高度重视战略问题。本文从出版社为什么要制定发展战略、出版社战略管理的内容、如何打造和建立实施战略所需的组织能力等方面,对出版社战略管理问题进行了深入思考和分析。
After the transfer, the publishing house became the main body of the market. As an organization, publishers need to have a clear development strategy, and adjust the organizational capacity according to the needs of strategic implementation. At present, the lack of strategic direction, weak organizational capabilities and bottlenecks in senior management concepts are the main problems that hinder the sustainable development of publishing enterprises. Therefore, in the fierce market competition, publishers must attach great importance to strategic issues. This article from the publishing house why the development of strategic development, the contents of the strategic management of the publisher, how to build and build the organizational capacity needed to implement the strategy and other aspects of the publishing house strategic management issues in-depth thinking and analysis.