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在当前国际经济环境下,全球化已成为电器行业一个确认的主旋律。国内各大家电企业已纷纷将目光投向了国际市场。“以质取胜”成为走出国门的关键。如何让进口商、经销商以及消费者相信您产品的质量是优秀的呢?取得出口国要求的认证证书/标志无疑将起到很大作用。认证证书/标志将有利于您的产品顺利通关:在一些对产品安全认证实行强制要求的国家/地区,安全认证证书/标志是进口的先决条件。即使是在安全认证不作强制要求的国家/地区,为使产品能在市场顺利销售,不受限制,进口商和经销商也往往要求产品通过安全认证。因为产品带有安全认证标志,即表明该产品是经过公正的第三方证明,完全符合认证规定要求的产品。对于许多国家,尤其是欧美等发达国家的消费者而言,带有标志的产品给了他们以高度的安全感,他们只信赖也只愿意购买带有安全认证标志的产品。除了可增强您产品的市场竞争力外,还会带给您产品价格上的优势。经过认证的产品,其售价往往高于未经过认证的同类产品。以美国UL标志为例,经过UL认证和不经过UL认证的同类产品,售价大约相差10%-20%。此外,国际认证的意义还在于:有了国际认证标志的产品在国内市场上也将具有更强的竞争力,对消费者有更大的说服力、吸引力。
In the current international economic environment, globalization has become a confirmed theme of the electrical industry. Domestic major companies have already turned their attention to the international market. “Win by quality” has become the key to going abroad. How to make importers, distributors and consumers believe that the quality of your products is excellent? Obtaining certification certificates/logos from exporting countries will undoubtedly play a significant role. Certificates/marks will help your products pass smoothly: In some countries/regions that impose mandatory requirements for product safety certification, safety certification/marks are a prerequisite for import. Even in countries/regions where safety certification is not mandatory, importers and distributors often require products to pass safety certification in order to allow the product to be sold smoothly on the market. Because the product has a safety certification mark, it means that the product is a product that has passed fair third-party certification and is fully compliant with the certification requirements. For many countries, especially consumers in developed countries such as Europe and the United States, products with signs give them a high degree of security. They only rely on and are only willing to buy products with a safety certification mark. In addition to enhancing your product’s market competitiveness, it will also give you an advantage in product prices. Certified products tend to have higher selling prices than uncertified similar products. Taking the UL mark in the United States as an example, the price of a similar product that has undergone UL certification and does not pass UL certification is approximately 10%-20%. In addition, the significance of international certification lies in the fact that products that have an international certification mark will also have stronger competitiveness in the domestic market and be more persuasive and attractive to consumers.