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网络的普及带来了常规广播全新的发展时代。作者从事广播工作十几年,结合自身体验与思考,就网络广播的市场需求、网络广播的运营模式提出了自己的见解。其中有的是已尝试过的经验总结,有的是切实可行的方案,有的是大胆的想法有待实践。这是一个广播人对开拓新市场的展望,希望与同行交流共同推动广播事业的大发展。
The popularity of the network has brought a whole new era of conventional broadcasting. The author engaged in broadcasting work for more than ten years, combined with his own experience and thinking, put forward his own opinions on the market demand for network broadcasting and the operation mode of network broadcasting. Some of them are summed up experiences that have been tried, some are practical solutions, others are bold ideas to be put into practice. This is a broadcaster’s vision of opening up new markets and hopes to exchange their ideas with colleagues to promote the great development of broadcasting.