最近,走访了韩国的一些软件公司。发现这些公司取的名字都是英文的,像ZOI、Ahnlab、XEXTEL等。当问起他们为什么取了“西洋”名时,美其名曰:向世界级公司迈进。在他们心目中,英语是世界通用语言,要让世界了解你,首先让世界了解你的名字。这些公司虽然规模不大,但都设有海外部,表示了他们对海外市场的信心。他们的人才大都有相当的英文水 Recently, I visited some software companies in South Korea. Found that these companies take the names are in English, like ZOI, Ahnlab, XEXTEL and so on. When asked why they took the name “Western”, they were very well-known: to move toward world-class companies. In their minds, English is the universal language of the world. To let the world know you, let the world know your name first. Although these companies are small in size, they are all located outside the sea and have expressed their confidence in overseas markets. Most of their talents are quite English water.