用雨后舂笋来形容改革开放以来中国媒体的发展是既形象又恰如其分的。最根本的变化是传媒本位时代一去不复返了,现在进入了受众本位时代。广大受众获取新闻的渠道增加了几十倍上百倍。他们选择的余地大了,选择性强了。这个媒体不好看,不好听,他们就会放弃,选择另一个。在受众本位时代,报业要想在媒体的“战国时期”争得一块属于自己的“领土”。 After the rain with bamboo shoots to describe the reform and opening up China’s media development is both an image and appropriate. The most fundamental change is that the media-based era is gone and now it has entered the era of audience-based standards. Channels for broad audience access to news have increased hundreds of times. They have a lot of choice and strong selectivity. This media does not look good, not good, they will give up, choose another. In the age of the audience, the press wanted to win a piece of “territory” of its own during the “Warring States Period” of the media.