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随着我国社会主义市场经济的发展,中国电视传媒经营功能和市场正逐渐显现。中国传媒体制化也经历了由“事业单位、企业化管理”、“经营与采编剥离”到后来的“事业与企业分开”等一系列阶段的发展。传媒产业集团化发展公司模式运营,在政府政策改革框架内对媒体资源,以市场价值为取向进行优化配置,集团化规模经营成为传媒产业在市场竞争中谋求生存与发展的必然选择。电视传媒以高投入高产出的特点运营。
With the development of the socialist market economy in our country, the functions and markets for the operation of the Chinese television media are gradually emerging. The institutionalization of the Chinese media has also undergone a series of stages of development, ranging from “institutions, enterprise management”, “management and acquisition and separation” to “later separation of businesses and enterprises”. In the framework of government policy reform, media conglomerates have optimized the allocation of media resources and market values, and the group-scale management has become the inevitable choice for the media industry to survive and develop in the market competition. The television media operates with high input and high output.