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教材的同质化现象日趋严重,促使出版社采取一系列营销措施,本文就出版社目前常用的教材营销方式加以简单分析,提出改进措施。
The phenomenon of homogenization of teaching materials is getting more and more serious, prompting publishers to adopt a series of marketing measures. This article simply analyzes marketing methods commonly used in publishing houses and puts forward improvement measures.