水很平常,很普通,处处都有,但是精明的美国商人却能够“点水成金”,借助于水成为富翁。 新奇“史前冰” 哈洛克在纽约开了一家小食店,尽管深思熟虑,倾尽心力,仍敌不过同行的竞争,门可罗雀。一天,哈洛克突发奇想,打出一则新奇的广告:出售纯正北极冰——奇妙无比的“史前冰饮料”。哈洛克小食店首次推出的北极冰,每公斤售价20美元,足够冰镇50杯饮料。广告一经刊出,人们纷至沓来,都想亲口一尝史前冰饮料的味道,食品店生意立刻变得十分兴隆。哈洛克马上飞往丹麦,立即与丹麦政府签订了优惠进口大批北极冰的协议,并在美国各地开展了推销活 Water is commonplace, ordinary, everywhere, but savvy American businessmen are able to “get their money into gold,” making water rich. Novelty “prehistoric ice,” Hallock opened a small restaurant in New York, despite careful consideration, make every effort, is still the enemy of peer competition, glorious. One day, Harlock whims and shot a fanciful advertisement: the sale of pure Arctic ice - the marvelous “pre-ice drink.” Arctic ice, first introduced by Hallock’s deli, costs $ 20 per kilogram, enough to serve 50 cups of ice. Once the ad was published, people came in and wanted to taste the taste of pre-ice drinks personally, and the food business immediately became very prosperous. Hallock immediately flew to Denmark and immediately signed an agreement with the Danish government to preferential import large quantities of Arctic ice, and throughout the United States launched a sales promotion