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以社会化媒体为代表的新媒体,使以往的大众传播模式发生了颠覆式的变革,给传统媒体带来巨大的冲击。传统媒体应忘记自己在传统大众传播方式中的中心地位,放下身段,适应新的传播方式,才能完成媒体融合的重任。
The new media represented by social media has subverted the previous mass media mode and brought huge impact on the traditional media. Traditional media should forget about its central position in the traditional mass media and lay aside itself and adapt to the new mode of media transmission in order to complete the task of media convergence.