实践教学在工商企业管理专业人才培养中发挥着不可或缺的作用。本文以工商企业管理专业电子商务概论课程特点提出的实践教学创新理念及方法。具体的实践教学方法创新包括教师队伍的整体优化、增加实践教学比重、实践内容更新及完善、协作式学习和充分应用电子商务平台实现师生交互课程实践教学理念创新。 Practical teaching plays an indispensable role in the training of business management professionals. In this paper, based on the characteristics of e-commerce course of business administration major, this article puts forward the concept and method of practice teaching innovation. Specific practical teaching method innovation includes the overall optimization of the teaching staff, increasing the proportion of practical teaching, updating and perfecting the practice content, collaborative learning and full application of e-commerce platform to realize the innovation of practice teaching concept between teachers and students.