目前社会上出现一些现象,人们购买物品时不在仅仅是按照自己的真实需要而购买,炫富、奢侈的风气盛行,广告在这其中起到了一定的作用,随着现代社会广告的发展,广告对消费异化的影响越来越深。广告影响人们的消费心理,单一追求经济效益为目的,带来消费异化,广告的宣传潜移默化的影响着人们对需求的定义,长此以往影响人们的消费行为。本文旨在简单分析广告与消费异化的关系。 At present, there are some phenomena in society. When people buy goods, they are not merely buying goods according to their actual needs. Hyun-rich and extravagant customs prevail. Advertising plays a certain role in this. With the development of modern social advertising, The impact of consumer alienation is getting deeper and deeper. Advertising affects people’s psychology of consumption, the single pursuit of economic efficiency for the purpose of bringing consumer alienation, advertising the subtle influence of people’s definition of demand, the long run affect people’s consumption behavior. This article aims to simply analyze the relationship between advertising and consumer alienation.