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2014年,传统媒体及传统广告经营,继续受到数字媒体、数字化营销的强大冲击,企业、媒体、代理商在焦躁与恐慌中积极寻求转型之路。1.传统媒体继续在挣扎中不断创新——电视媒体动静最大。一线阵营依赖栏目内容的制造优势继续利用版权引进的方式创新栏目制作,且通过数字媒体制造影响力,提升优质内容的价值。2.互联网视频媒体在抢占电视广告的同时,不断强化制造好内容的能力,且侵入电视内容制造的地盘。
In 2014, traditional media and traditional advertising continued to be strongly challenged by the digital media and digital marketing. Enterprises, media and agencies actively sought to transform themselves through anxiety and panic. 1. Traditional media continues to innovate in struggles - the most dynamic television media. The first-tier camps rely on the manufacturing advantages of column content to continue making use of copyright methods to create innovative columns, and create influence through digital media to enhance the value of premium content. 2. Internet video media, while seizing television commercials, has continuously strengthened the ability to make good content and intruded into the manufacture of television content.