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近年来,随着电力体制改革的不断深入,电力的供需矛盾有所缓解,这大大推动了电力企业的信息化系统的完善和发展。随着网络的互联网的发展,很多电力企业开始用计算机网络建立起了很多的电力营销管理系统,它们具有较完备的功能和更快捷的办事效率,这促使企业的营销工作不断创新发展。该文对信息化在电力企业中营销作用做了具体阐述,对电力营销的策略和具体方法进行分析。
In recent years, with the deepening of the reform of the power system, the contradiction between the supply and demand of power has eased up, which greatly promoted the improvement and development of the information system of power enterprises. With the development of the Internet, many power companies began to use computer networks to establish a lot of power marketing management system, they have more complete functions and faster efficiency, which prompted the continuous development of innovative marketing. This paper elaborates on the marketing role of informationization in power enterprises, and analyzes the strategies and specific methods of power marketing.