上个世纪60年代,加拿大著名传播学家麦克卢汉首先提出“地球村”概念,让人们折服于他的远见;如今,全球化的浪潮洪波涌起,信息化的世界一切尽在眼前,文化生产消费的民族化、地域化的格局受到严重挑战。目前,全球化文化传播是经济全球化的副产品,也带着市场化条件下赢家通吃的特征。强势文化依靠市场运作,借重高技术、高投入,在文化传 In the 1960s, McCulloch, a famous Canadian communications scientist, first proposed the concept of “global village” to convince people of his vision. Now that the wave of globalization has flourished and the informationized world has come to an end, cultural production The nationalization and regionalization of consumption have been seriously challenged. At present, the cultural transmission of globalization is a byproduct of economic globalization and also takes the winner-take-all characteristics of marketization. Strong culture depends on market operation, by high technology, high input, in the cultural transmission