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电子商务作为面向信息时代的一种全新的商务方式,已引起商家的广泛重视。所谓电子商务,就是指在互联网上进行的商务活动,包括网上做广告、订货,付款、客户服务和送货等服务,以及市场调查分析、财务核算和生产安排等多项利用网络开展的商业活动。它以互联网为载体,具有时间省,速度快、费用少的特点,使用范围涉及到网上娱乐、网上购物、网上新闻、网上证券交易等领域。电子商务是现代企业发展的必由之路,是一种直接经济的模式。电子商务的核心是在线销售,即企业在网上为顾客提供服务。
As a brand new way of business oriented to the information age, e-commerce has drawn wide attention from businesses. The so-called e-commerce, refers to the business activities carried out on the Internet, including online advertising, ordering, payment, customer service and delivery services, as well as market research and analysis, financial accounting and production arrangements and many other business activities using the Internet . It is based on the Internet as a carrier, with the characteristics of time saving, fast speed and low cost. The scope of application covers areas such as online entertainment, online shopping, online news, online securities trading and the like. E-commerce is the only way for the development of modern enterprises, is a direct economic model. E-commerce is the core of online sales, that is, businesses in the Internet to provide customers with services.